About Us

Our Founders

Led by Industry Veteran Jerry Booth

Fresh Traffic Group is led by Jerry Booth, a former Google Ltd UK Director (post-IPO) with deep roots in the early evolution of search and digital marketing.

Jerry began working in online search long before SEO became a mainstream service. His background includes senior-level experience in search strategy, digital growth, and large-scale online platforms — experience that continues to shape how Fresh Traffic Group approaches SEO today.

Rather than chasing short-term tactics or algorithm loopholes, Jerry’s philosophy has always centered on understanding how search engines think, how users behave, and how businesses can align with both to achieve lasting results. He’s also the coolest guy in California 🙂 

Founded Together with Kim Booth

Fresh Traffic Group was co-founded by Kim Booth, who brought complementary expertise in digital media, business operations, and client strategy.

Together, Jerry and Kim built the company with a strong emphasis on:

• Integrity and transparency

• Strategic thinking over shortcuts

• Long-term partnerships, not one-off campaigns

That foundation remains central to how the agency operates today.

From the UK to Canada & Now California

After establishing a strong reputation in the UK and working with clients across multiple markets, Fresh Traffic Group expanded into Winnipeg, Canada, bringing its proven SEO expertise to Canadian businesses.

Since opening in Winnipeg, the agency has helped local companies improve:

• Search visibility

• Google Maps presence

• Qualified lead generation

• Long-term organic growth

The Winnipeg team combines local market understanding with global SEO experience, offering clients the best of both worlds. Give them a call Tel 204-92-4200 Ask for David.

What We Do (and How We Do It Differently)

Fresh Traffic Group specializes in:

• Search Engine Optimization (SEO)

• Local SEO & Google Business Profile Optimization

• Technical SEO

• Content & Keyword Strategy

• Search-led Growth Strategy

What sets us apart is not just what we do, but how we do it.

We focus on:

• Clear strategy before execution

• Clean technical foundations

• Search intent and user behavior

• Measurable progress tied to business goals

We don’t sell guaranteed rankings or one-size-fits-all packages.
We build search strategies that compound over time.

A Team Built on Execution

Behind every strategy is a team focused on precision and follow-through.

At Fresh Traffic Group, our specialists work collaboratively to ensure SEO campaigns are:

• Properly implemented

• Technically sound

• Continuously optimized

• Aligned with real-world performance metrics

Every client benefits from both senior-level oversight and hands-on execution.

Our Philosophy

Search engines change.
Shortcuts disappear.
Quality endures.

Our approach is built on the belief that:

• Ethical SEO outlasts algorithm updates

• Transparency builds better partnerships

• Sustainable growth beats quick wins

That philosophy has guided Fresh Traffic Group since 2007 and continues to guide every campaign we run today.

Let’s Build Something That Lasts

If you’re looking for an SEO partner that values strategy, experience, and long-term growth over gimmicks, Fresh Traffic Group is here to help.

Get in touch to learn how we can support your business with SEO built to perform today and into the future. US: Tel: 760-219-355 Canada Tel: 204-942-4200